Overplaying your hand?
I think internet companies and organisations like Youtube and Twitter are massively overplaying their hands, and I wouldn't be surprised one bit if that is going to haunt them.
The problem should be obvious: they want or need to generate more revenue, but being a service provider there's only so much one can do to make that happen. The main problem is that you'll reach a point where your 'free' service is going to apply changes which will make it harder or less appealing for the people to use it. Think about the commercials on Youtube or the annoying banners on Twitter.
You may get away with small changes, but if the intrusion becomes to great then you're going to lose interest, especially if you're operating on a market which is shared by others. And once that process sets into motion then it can go downhill really quick.
I think the same will apply here. At one time I let it slide when Google wanted to merge my Youtube account into a Google account, but that was as far as I went. I never provided my real name. Now I'm confronted with this Google+ thingie and it's just too much for me. I thought Microsoft's Soc.ial site (or whatever it was called) was bad, but this looks even worse.
SO I basically removed my google+ profile (after 1 day of non-usage) and now only use Youtube to look at some videos without the option to comment on them. Hardly something I'll be missing out on.
Something tells me I'm not the only one who did.
So how is Google going to make more revenue when people start paying less attention to their service?
Same will apply to Twitter I think. They need to up their revenue so what other options are there but advertising? But if you become too intrusive with that then people will most likely start using other stuff, and once your usage amounts drop so will your revenue.
I think this could make for some very interesting times.