amplify negative Google news
An alternative view, backed by leaked Sony email, is that MPAA and major Hollywood studios have directly funded some State Attorney Generals (esp Jim Hood) to investigate and disparage Google.
According to Techdirt.com, The Verge summarized a key email as:
May 8, 2014: Fabrizio to group. "We’ve had success to date in motivating the AGs; however as they approach the CID phase, the AGs will need greater levels of legal support." He outlines two options, ranging from $585,000 to $1.175 million, which includes legal support for AGs (through Jenner) and optional investigation and analysis of ("ammunition / evidence against") Goliath. Both options include at least $85,000 for communication (e.g. "Respond to / rebut Goliath's public advocacy, amplify negative Goliath news, [and] seed media stories based on investigation and AG actions.").
Fabrizio is MPAA's General Counsel. CID stands for civil investigative demand. Goliath is code for Google.