At the recent SVC2C (Silicon Valley Comes To Cambridge) meeting, a certain BT chap tried to defend their shoddy plans for a two-tier service, and was met by simmering silence. Then Joi Ito explained why it's actually a crap idea; cue thunderous applause from the whole theatre.
Of course the vendors are going to take advantage of this, with certain overpaid hotshots thinking they're being especially clever by screwing the customers yet again. Trebles all round, for sure.
But remember, this is the age of t'Internet. Nothing is secret for long.
Preferential traffic throttling - and anything else that those short-sighted corporate shits are thinking of - will be detected. The truth will always out, followed by huge loss of image and customers flocking to the one or two remaining Good Guys in the market.
If a few idiots want to hang themselves, I say pass them the rope.
(Paris, cos she's just as clever)