ITV Pay Per View
This would be the same ITV which regularly adds an extra advert break to shows such as The Sweeney (which has 2 advert breaks catered for in the original transmission) thereby cynically cutting the important parts out of shows...? Yes, this is the same ITV which thinks we actually enjoy shows starting at 3 minutes past the hour, then going for a break after 6 minutes.
We all knew this was going to happen. The Tories had to promise the Murdoch empire something, and the recent relaxing of TV rules is the start of this. Jeremy Hunt is now waffling on about the BBC being a subscription service, which is music to the ears of news corp.
After ITV got rid of World in Action and replaced it with Trever McDonald's dumbed down rubbish, ITV could never recover. Adverts "accidentally" inserted during live TV, well they do that in America too, so why not here...?
"The Dream that died" is a good book if you want to know why ITV collapsed in a pile of its own brown matter.
I'll stick to downloading my TV shows minus the ads thank you.
I could make a double entendre about Paris and slipping or going downhill but that would probably be ITV's next show...