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* Posts by Azimuth

2 posts • joined 22 Jul 2010

UK.gov drops £6m on Google

Azimuth
FAIL

What a colossal waste of money

I happen to be an AdWords campaign manager, but my monthly budget is only around 40k. I'm well aware of how easy it is to waste massive amounts of money on Google if the accounts are being managed by anyone without serious experience in PPC campaigns.

They probably didn't even geo-target their ads properly to make them shown only in the UK. I can imagine university kids in Brazil clicking on UK government ads telling them how to lose weight.

They probably do bid on terms where they rank well organically. They probably also spend a lot of money competing with themselves, as the article notes.

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Cameron asks Obama for McKinnon compromise

Azimuth
FAIL

so very wrong

Obama only runs one branch of the U.S. government. His powers are limited. I know this is a hard concept for some to grasp.

If he stuck his nose into Department of Justice affairs they should rightly tell him to piss off and I wouldn't have it any other way.

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