Re: What am I missing?
>essentially serves no new purpose.
You see no benefit that is worth the cost (cost being daily charging, bulky size, and money etc). So we're looking at a cost benefit analysis.
What if someone could offer you an EcoDrive watch that was the same as yours, but just had a button to help you find your phone? Citizen do:
Introducing Proximity, a perpetual calendar chronograph with second time zone, 12/24 hour time, power reserve, sporty leather strap with a nylon backing, 46mm case & 100M WR. This timepiece is Bluetooth 4.0 compatible and just like the watch this low energy Bluetooth is powered by Eco-Drive technology. Through the Bluetooth 4.0 connection with your iPhone®, you can be alerted to incoming calls, emails, messages, reminders, and alerts.