Re: Re: Thanks but no thanks
"Not the name, that kitsch^H^H^H^H^H^Hstylish glowing logo on the back of the screen."
Which incidentally is the brand value that they've worked to attain. When all is said and done, it boils down to brand loyalty and in this day and age, loyalty isn't something that's high on everyone's list. I want the best product, which should suit my own needs. In the car market, if I want something stylish, I'll go to the Italians, well built - Germans, this isn't something that can'd be undone however (and easily I might add), so companies have to work hard to keep up their own standards with each product. Apple do that admirably and to that end deserve the loyal fan base they have. Their products have for so long, directly hit the ideals that the fan base bestow on them and to that end, they have built up an almost collateral whereby they might have the chance to make a mistake without anyone being too upset. This is well deserved and can be seen by looking at Microsoft with Windows - Vista was a widely criticised OS (although I personally didn't have any problem with it), yet 7 sells like hot cakes.