Gett
Interestingly, gett (http://gett.com/nyc/#business) is not getting the same publicity.
Reason: it's a boring radio cab service with a usable app.
7 publicly visible posts • joined 28 Jun 2010
Managing and controlling license updates is a pain, both for the user and provider.
Using old media, old installation or serial will come back to bite them both.
There are probably several scenarios where turning a blind eye will be more cost effective then trying to enforce licensing, especially when it comes to frustrated paying customers.
Proprietary format? No thanks. I had my share of Sony MO, Zip and Jazz, I even have a Bernoulli disk somewhere. Don't know how long they last because no drives can be had.
Raided storage for online
JBOD for near line - cycled periodically.
Online for important stuff
CD/DVD for low importance
If you worry about an EMP killing all you magnetic stuff, no worries, you will not have anything to read you optical stuff either.