this branding thing is weird.
The newspaper headline 'post code lottery' or "'health lottery' both denote something bad. So someone launches actual lotteries with those names, and idiots buy the tickets. Is that just because they are familiar with the phrase in complete isolation from the context?
Then there was Park Hampers, who went bust taking people's christmas savings with them. Within a year someone had bought the name, and up and down the land people were giving them money . What happened to the toxic assosciations?
Will people really think 'oh good, Palm is back, I must get one'? Yes, probably, in droves. Or should that be 'herds'? Sheep come in herds, I think.