all fun but
So these "it's crap, ridiculous - I'm far too superior/intelligent to buy one" huffs and puffs are entertaining to read but they miss, entirely, that not even apple fanbois (did I spell that pseudo-insult correctly?) are the target market for the blingiest-of bling iWatches
No, dear readers, it's the people for whom financial decisions around cost are as irrelevant as which loaf of bread to buy based on any thought other than "I want that one"
How many watches do you think Mr Moneybags already has in his watch-drawer - more to the point, how much did he spend on the contents of that drawer? Probably more than most (or all) of the readership of this online publication will spend (or have spent) on their homes.. And those multi-dial, gazillion time-zones 300m diving watches - do you think he uses *any* of those features? No. The only feature he uses is it's material existence. So he won't care that in a year there'll be a new one that lasts a whole day, or has a new(ish) feature - because it's immaterial to his world.
Apple are doing this because they can and because it will sell by the truck load