Secret to success?: Don't do what you don't know
What an absolute formula for failure, and a disastrous one at that:
1. Elon Musk is really not an automobile manufacturer (please spare us all the mindless blather about your hero d'jour until you can provide pictures of an honest-to-God auto manufacturing plant--where automobiles are consructed, beginning-to-end--and with the words "MUSK AUTOMOBILE, INC." in large metal letters on the front of the building).
2. Apple and Tim Cook know ZERO about automobile manufacturing,
3. What do you get when you combine #1 with #2?
Answer: a full-fledged disaster.
(The similarities are more than apt:
What do you get when you combine a cup of wine with a barrel of sewage?
A: a barrel of sewage.
What do you get when you combine a cup of sewage with a barrel of wine?
A; A barrel of sewage.)
Must be something about South Africans:
1. Mark Shuttleworth has been overpromising and underdelivering for so long that he's considered a
jerk joke, in most circles. And the way he has been getting away with this for so long is by continually coming up with headline-class diversions to make you forget (he hopes) about his last disaster/un-fulfilled grandstanding promises (you DO have an Ubuntu TV, don't you?).
2. Elon Musk can only get away with (a) not being a REAL automobile manufacturer (anyone can put together ANYTHING from a kit of parts, and do it ANYWHERE) for just so long; and (b) can explain away his products' "ain't-my-fault" fires-for-no-reason for only so long. "WHAT WE NEED NOW IS A REAL DIVERSIONARY TACTIC, BOYS! That ought to take their minds off of what is obviously a MAJOR, BASIC design flaw."
You've learned your lessons well, Musk. Only problem is, for you and your fellow countryman, continuing to come up with NEW diversions is an end-game. That's harder than actually doing real work.
3. It wasn't apparent at first, but the honor of beginning this saga belongs to a South African by name of one Adam Osborne, who started out by flexing his massive ego brain muscle by giving seminars to Silicon Valley giants and writing books in the midst of the microprocessor craze, starting
in the mid-1970s (I was the personal
recipient victim of an Adam Osborne pontification at Fairchild Semiconductor, Inc., as to how the future of microprocessors lie in the magic of MICROCODING. In support of what he hoped would become a blockbuster of a hit book on MICROCODING (what's that you say? What's 'microcoding'? Clearly you have ZERO potential for signing up for South-African bullshit.
To make a long story short, Osborne, having a full-blown case of the South-African national disease--suffering from delusions of adequacy--started his own computer company, because he was obviously brilliant, and knew much better how to build computers than anyone else.
And then promptly ran the company into the ground.
He did this via the absolutely brilliant move of announcing his second, MUCH MORE CAPABLE machine while the first model was enjoying a modicum of success, mainly due to 'early adopters'. Because of his loud mouth and massive ego (no similarities here, right?), sales of machine #1 dropped to zero. Like, overnight. Osborne went bankrupt.
BECAUSE OF THIS FIASCO, Adam Osborne has the unique distinction as having gone down (good choice of words, that) in history as being THE source of a neologism which refers to the killing off of a product (line) by announcing its much-better successor far too soon.
This brilliant strategy--and neologism--is now universally known as 'osborning' a product, or an entire product line.
There exist enough data points now, I think, to consider that there exists a National Disease of South Africa.