Re: Dear Apple .......
I agree with you on the 30% from in-app purchases, but I have often wondered about the following scenario, and I'll be interested in opinion here.
If there was no profit share on in-app purchases do you think we would suddenly see currently expensive apps made available for free with an activation charge as an in app purchase, i.e. cut Apple/Google out of their 30%? I wonder if this is why there is an insistence on the 30% applying to the in-app purchases as well. Many additional app features are already available as in-app purchases so I wonder if this is the thinking from Apple.
It would be tempting to say they should look at things case by case (kindle for example) but that would be extremely resource intensive and open to much interpretation hence the blanket policy. And in the case of kindle, I'm sure they were hoping some ibook purchases would occur as a result of that being nice and integrated, The kindle app though, much to amazons credit, is still far superior to ibooks.