"The Institute warned that USDA's thoroughly un-American proposals would have increased the cost of the average school lunch by 14 cents, and breakfast by 50 cents."
So, in other words, feeding children with additive-packed junk food is desirable because it saves money, notwithstanding the copiously-documented links between diet and behaviour, intelligence, happiness and (obviously) health.
It is obvious (to any suit-wearing, trough-snuffling banker's catamite) that healthy, well-fed, well-behaved, attentive and happy children are a luxury rather than a desirable outcome for society as a whole (which, as any fule kno, does not exist).
Fortunately a group of disinterested benefactors, with only the best interests of the food-processing industry in mind, have heroically jumped in to demonstrate that poisoning children is OK because it SAVES MONEY!
I am reminded of a nameless British politician forcing a hamburger down his unwilling daughter's throat, pimping his own child to the agribusiness lobby in order to prove that British beef was safe to eat.
As a parent I am half-responsible for ensuring that my children get the nutrition that they need in order to thrive, just like any other parent. Measures like this, which are called into being in order to put a few cents in an undeserving parasite's pocket, actively militate against my efforts . Furthermore I gain nothing when my children's contemporaries are abused like this, and my children bear the brunt of the consequences.
Pusillanimity, misanthropy, avarice and callousness have become virtues amongst those whom we permit to administer the logistics of our daily lives. This is self-evidently wrong. It's time to change things. Let's start with putting the severed head of the creep who did this cost-benefit analysis on a pointed stick outside the offices of the Italian social club he/she works for.
There are those who may protest "But that's happening in America, it could never happen here!"
My riposte is that if it can make some MP's "friends" money, then happen here it will.