4520 posts • joined 31 May 2010
Re: I was expecting ...
We get paid...but it was an "own initiative" type thing, so a lot of it was on us. It was a blast, so I've no complaints...but it does put a bit of a cap on expenses when a large chunk is from your own pocket. That said, learning new things makes us better at this next time, so suggestions are always welcome.
We'll look into the fire-resistant cables next time, however, I don't think that will help the external power supply. Go watch the video again, you'll see the PSU burning up not long after the thing is put into the fire. Pretty sure that kills any attempt at SNMP gathering, no matter which cable we use.
That is where get into the remote temperature probes. Which is where the real money comes in. Near as i can tell a probe good to 800c would probably have run us more than the entire rest of the event combined...
Re: I was expecting ...
Uh...it was on fire. And the power supply went up in seconds. We burned the unit for 20 minutes and then doused it in cold water for 20 minutes. The unit was up for less than 60 seconds. It seemed somewhat anti-climatic to post that. (For the record, we didn't even see the disks hit 55 before the power went.)
Looked into probes that could be used for this purpose. They were way beyond our budget. (As it is we lost several hundred making this video; there's no way we'll get paid enough to cover our time and materials.) So...yeah. Physics.
I don't know about lightning strike-levels, but the power did light up really pretty-like doing that sparky thing whilst we were busy burning it. Suspect the electronics inside got a good jolt.
Re: by bell and by book next?
Claims the same extreme waterproofing and seems to meet the claims. They cost about as much as your average 4-bay NAS would; not bad, considering. With the new 6TB drives coming out...
So, I'm missing something here, Hooksie. Call it a misinterpretation.
Let's pick your comment apart some, shall we?
This says Trevor. I'm going to assume it's directed at me. I don't see any other Trevors around.
"I think that very fair comment was directed at The Register."
No, it's really not. There's no evidence presented. Just mud flinging from someone with some bent feelers.
"you didn't write the article did you?"
Um, actually, I'd have to check on that...nope, this is one of Jasper Hamill's. He's a nice chap, by the way. Head glued on straight, sharp as a tack. I think you'd like him. Unless, you know, you're crazy. I think you'd have to be crazy not to like the guy.
"You have s fair mind"
I'm going to presume that the stray "s" is supposed to be an "a". They're close together on the keyboard, that could be a typo. I am unsure what "a fair mind" is, but I am going to choose to believe you mean that I am fair and objective. I'll take that as a compliment, I put a crazy amount of effort into this.
"so you would be barred from writing for this site."
Wait...what? You've completely lost me here. (And we were getting along so well!) You see, I think you're trying to say two things here. First, that The Register would not let me write for them. Secondly, that The Register would not hire someone fair, objective and intelligent to write for them.
Okay, let's address that in two parts.
1) I have been writing for The Register for almost 4 years. While I'm sure there are some there who are not exactly fond of me, I'm going to go with "they'll let chumps like me scratch aimlessly at the walls and push publish."
2) The Register loves fair, objective and intelligent people. While I personally do - and have, loudly - dispute the objectivity (or fairness) of some writers as relates to certain topics, there is absolutely no form of downward editorial control from on high saying "believe this, write this, act in this fashion."
The mere fact that I can mix it up with other writers - even editors - about things should prove the diversity of opinion encouraged. I get into it with other writers about everything. From the lobotomy-friendly climate denying that some choose to engage in to the ultra-capitalist diminution of human beings into "capital resources" to who should be the next CEO for Microsoft. (Nadella or bust!)
That's part and parcel of being a good news organization. Differing opinions are allowed. No "party line" exists. And nobody is a shill for any company.
I have written about companies I am involved with. When I do so, I post a disclaimer about that. Examples are here and here. Am I a shill now? How about if I told you that the about page on my personal website contains a disclaimer section that is up front about any possible sources of bias that might affect my writing? Am I still a shill?
I think you should read up some on the concept of brand tribalism. It is entirely possible that your concept of who is (and is not) a shill is being influenced by your own personal preferences regarding brands/companies/products and so forth.
No writer is perfectly objective. Not me, not other El Reg writers, no one. But we try, damn it. If we are biased by anything it is all of the preconceived notions and prejudices that are encompassed within "a lifetime's worth of personal experiences". We are not shills because The Register gets paid to advertise on the web pages or other such silly nonsense. As writers, we're insulated from that crap by the excellent sales team that works at The Register.
If you want an example of this you need look no further than myself. Microsoft advertises with The Register on a regular basis. I'm sure you've seen the ads by now. I talk smack about them all the time and they deserve to have smack talked about them because they make stupid mistakes and piss off their customers, partners, employees and investors alike.
I also - just by the by - talk smack and take the piss out of anyone and everyone else too. Because, you see, I write for The Register.
...and we bite the hand that feeds IT.
Re: reason d'etre ...
Did...did you just say I write what big corporate want me to write? For example, Microsoft?
You're a tool. Demonstrably.
I disagree. I've seen some advertising that's done head-to-head comparisons and highlighted independent reviews. I've seen companies do this well...and companies fail.
Microsoft did not do it well in these ads. They are less "vicious attack ads" than the Scroogle set, but they still are not doing the "here's our competitors, here's us, you decide" trick quite right.
That's the thing. I've seen advertisements where A is openly shown against B and pointing done to independent reviews that can back up what was just shown. That is the sort of advertisement that truly gets my respect. They are rare as hen's teeth, but they happen.
Microsoft looks like they're trying to get there. Sort of. For that, they get a little bit of respect. But...they can't quite seem to make it. Like everything Microsoft's advertising group does they miss the mark and just come off as awkward.
For me, when I see a vendor putting their product up against a competitor and saying "here's where we're better" I know what they honestly think are the winning features. Even in the terrible Microsoft ads. It gives me a clearer view on where that company sees themselves differentiating than anything else they could run in that ad slot.
I don't sanction "attack ads." But I deeply respect honest comparisons.
Edited to add: also, do you know how hard the concept of "unbiased" reviews is? I make a living to them and you lot tear me a new arsehole regularly when I dare say something nice about a product/company you hate or dare criticise a product/company you love. No matter how unbiased the review (or the reviewer) the biases of the viewer will always colour perception.
Surface, for business, is worthless too.
For business use I need something with a real keyboard that will give me at least 12 hours of RDP over WiFi and/or word processor usage. I see little-to-no business benefit from fondleslabs, certainly I see none over the Galaxy Note 2 I carry around with me everywhere.
If I were hot and bothered about being able to paw at some glass like a primitive for work purposes, I would use an iPad. It has rather more applications and a decent office package, at least as far as "use by glass-pawing primitives" goes.
Fondleslabs are inherently content consumption devices. At which point one is pretty much as good as the next, with the app ecosystem making the real world difference. Surface is a fondleslab with a terrible ecosystem and it's a damned shitty attempt to replace a netbook/ultrabook.
I think, for business use, I'll stick with my Lenovo x230 and the 18 hours of RDP I get out of it with both batteries in. For everything else, there's my Note 2.
Re: @Trevor Pott
All social mores evolve. This is one I happen to believe serves no purpose in the modern world.
The internet arrived and the world changed. Now people research their purchases before making them. You are either ready to deal with that reality or you aren't. Dealing with it means being able to stand up to both direct and indirect comparison.
You'll win on some aspects and lose on others. It's in acknowledging that and saying "no one size fits all, but we think we have the best balance of price/features/support/etc for our target market" that you earn my respect.
I recognize that my views may not be mainstream on this, but they are carefully reasoned and unlikely to change if the only rationale presented is repeated assertion of extant convention.
Some people take that view. I prefer to see head-to-head comparisons. Hear claims that can be challenged. If you believe in your product, then stand by it! If you believe you're better than the next guy, say why and defend that position!
I simply don't believe in the totally arbitrary social rules of "don't mention the competition". If you have a comparison to make, make it, make it well and stand by it. Not that Microsoft did a particularly good job, but in my opinion they raised valid points worth considering.
Commerce isn't a gentleman's game. It's a fight to the death. If you think I should give you my favour over the next guy, show me why.
This isn't to say your view is invalid. It is just representative, I think, of a different time. I am going to do research on all products available. Marketing by saying "here are the things to care about in our product" isn't really helping me. Telling me "here's why we're better than the other guys" cuts to the threat of the matter and speeds my decision making quite a bit.
Better yet, get your product in front of multiple independent types to do comparisons and tell me the results - good and bad - so that I can decide for myself, and do it as quickly and efficiently as possible.
I'm just too busy for the game of parsing mealy-mouthed platitudes from multiple vendors, sorting through the noise and comparing apples to footballs. I think successful marketing to today's busy people would provide comparisons as a service.
Truth be told, however, I'd give anything to go back to an era where things were slower and everything was less cut-throat...
On the one hand, I have to respect Microsoft for coming out and saying "we do this, and the iPad doesn't do it as well." I think companies that refuse to name their competition or competitor's products aren't worth any respect at all.
On the other hand, there's nothing about Surface that is remotely enough to get me to switch from Android.
Worse, buying a Surface would be validating Microsoft's end-user hostile moves, inability to listen to buyers and all the bad decisions that led to the creation of this device. Morally, I just can't bring myself to do that. Microsoft's endpoint people need a lesson in humility. The day they make VDI licencing sane, I'll know they've learned it.
Re: Fish tanks on the internet...
Cheers. I'll reach out to them and see if perhaps my ideas and their technology can be combined!
A lot of IoT devices will be designed badly and be a terrible idea that will lead to all sorts of problems. No question. I've written about that before.
Some will be so simply they can't be "hacked" in the sense you're thinking about.
Others will indeed be fully fledged, properly designed, well defended computers in their own right that are low power enough to live off ambient energy. Today you need to be little more than a sensor, a radio and some minimalistic logic to be a backscatter device. Two years form now expect full-bore ARM devices to live in that category.
Hell, even the "dumb sensors" are often "smart" enough to have IPv6 tunneling that they then don't report to a computer on your LAN, they report directly to the cloud. Certainly other "internet of things" devices such as the internet-connected smoke detectors don't report in any way to a local server or PC. They just find network access and report themselves to a SaaS app hosted on Amazon.
You are still thinking like and edge-defending IPv4 sysadmin, sir. You are dating yourself and demonstrating that you don't really understand what IPv6 is going to "enable"* or how it will completely change our networks - and our lives - irreparably.
*you'll note that I'm not exactly in the camp of "IPv6 is a good thing" specifically because of what IPv6 "enables". It's great if you're an ivory tower douchepopsicle with an unlimited budget, but the ramifications for end users and SMBs were not only not thought through, they were actively dismissed with extreme prejudice when brought up.
As is typical for ivory tower douchepopsicles, the response of IPv6 designers and evangelists is that end users simply need to get better at network security, understand IT more and spend more and more money on security product, router, etc. There is a reality disconnect there that is going to be a goddamned nightmare to deal with as the Internet of Things explodes and there is a reason I'm getting out of IT before that proverbial encounters the circulation device.
We will all be paying dearly for the arrogance and shortsightedness of IPv6 designers for the two generations, at least. But shhhhhh. Don't talk about it. Otherwise people will call you names on Twitter.
Re: What is with all the luddites
Re: What is with all the luddites
"Are you seriously suggesting it hasn't changed the world?"
The internet changed the world. It didn't change people. So, like any tool, it has been used for good and for evil. More evil than good, of late...and likely that will be the way of things in the future. That's human nature.
"As for 'goodness and freedom', I was a big promoter of the upside potential and I think time has proven me correct in that."
No, it hasn't. It's proven the opposite.
"Rather than pretending you can escape the inescapable you may better advance your own cause by staying to make sure that sanity prevails and we don't end up with Big Brother prosecuting thought-crime before the fact."
Bullshit. Authoritarians cannot be stopped. Almost all living people in the first world simply haven't known true dictatorship and thus must experience it again before they realize that sacrifice and vigilance are necessary to defend against it. Humanity will have another very dark time ahead of it before we realize - for a generation or two - that freedom is more important than security. Anyone who stands up to those seeking to put the hoi polloi under their thumb will be crushed. There's not a goddamned thing I can do to stop it. Not one.
"In the next fifty years we could be living in heaven or living in hell. Our leaders are currently voting for hell. Unless we counter with a very strong vote for heaven, we will be leaving a disastrous legacy to our grandchildren. You can't vote if you leave the system."
Heaven and hell don't exist. My contribution was to not have children. I know what's coming and I won't bring another generation into that future. No amount of "voting" will alter the course of our society.
"I am not sure that privacy as we know it is a viable notion going forward."
Hence my middle finger in the air at society in general and a planned retreat from the rest of the world.
"The only viable response to privacy concerns long term has to be political and social as well as technological. To respond as a part of the body politic you have to remain a part of the body politic. Dropping out just to protect yourself is pointless."
You're a doe-eyed fool wearing rose-tinted glasses. Listen to me very carefully here: the only way that meaningful change will occur is if a lot of people die. By this I mean hundreds of millions. Humanity will not rethink it's NIMBYist, authoritarian tendencies unless we go through the looking glass one more time.
Even that will only waken one, maybe two generations to the delicate balance before we careen once more into the abyss.
All of human history is our ancestors learning the same lessons over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over...
Our descendants will not be any different; and in fact, we ourselves are the same.
Over 95% of Americans support gun laws banning fully automatic weapons, requiring background checks to get weapons and so on. Do you see a trampling hoard of movement in that direction? Goddamn it man these people almost put Sarah Palin a heartbeat away from personal responsibility for thousands of nuclear weapons.
No amount of hope, cheer, goodwill or happy thoughts will change the wealth gap, the power gap, the overwhelming influence of the military industrial complex or the burning need of those who have power to do everything humanly - or inhumanly - possible to ensure that under no circumstances they stand even the remotest risk of losing that power. Uncontrolled, unmonitored people are a risk to the power of those who currently have it. The gap between "them" and "us" is so vast that it cannot be bridged. We've already lost, fellow peasant, you're just stupid enough to believe you're still free.
When they push too far - and I think that's twenty years out, yet - the revolt will be swift, it will be brutal, and it will be unbelievably, overwhelmingly bloody. A social upheaval and civilian massacre the likes of which this world has never seen. Entire nations will lay in ruins, their citizenry shredded and their economies ruined for lack of warm bodies to push the buttons and make the system go.
Entire fields of knowledge and learning will be lost. Our society will be set back a generation, maybe more. Nothing we can do will prevent this. Nothing we do can even mitigate the carnage that is to come.
If you want to contribute usefully to society then dedicate yourself to the preservation of knowledge. All knowledge. Recognize the future for what it is and help plan for the aftermath. I will never have the resources to build a true archive of knowledge - though I fund what I can.
Instead, I seek to recuse myself from this increasingly intrusive and depressingly hateful society so that I might write. I will leave a legacy only through my books. Those books will hopefully be ready by future generations and carry with them a message of hope. Of ideas and ideals that were forgotten, suppressed, pushed to one side in a mad dash for personal security and uneclipsable power.
The knowledge I will preserve is that of decency towards your fellow beings, of doing the right thing, even when it does not benefit you. Of working for the future even when the present cannot be saved. These are concepts that I think will be hard for the survivors of the coming wars to pass to their children.
A bitter, broken people have little use for concepts such as inclusiveness, acceptance and tolerance. People look inward after those events. They ostracize an they cast about for someone - anyone to blame. If it is an identifiable group/nation/race/whatever...so much the better.
I can't stop the future. But maybe I can pass down through the generations what little good ours had discovered. That is all I can do, and I'll let nothing stop me from doing so.
Re: What is with all the luddites
You sound like one of those la-la fairies who said the internet would change the world and be nothing be goodness and freedom.
I'd tell you how wrong you are, but the salt shaker is bugged.
Frankly, the Internet of Things *is* avoidable. It's called moving into the middle of nowhere and going off grid. I plan to. Every article I write, every conference I attend, every dollar I make is a step towards that goal. My life is my own. If the succeeding generations - or others members of mine own - want to give up their privacy in exchange for...what, exactly?...they can go right ahead.
Re: Where can I buy such cheap Bluetooth sensors, in my case a mains energy monitor ?
Follow some of the links in the article! One of them leads you here: http://www.digikey.com/us/en/techzone/wireless/resources/articles/comparing-low-power-wireless.html, which is DigiKey. This has a list of information about the different types of wireless gear available...and DigiKey sells it all.
The lowest of the low-powered Bluetooth and WiFi stuff is currently made by Broadcom.
Re: Tech-fetishism meets control freakery meets Big Brother
Uhhhh, no. You're absolutely wrong. The insurance company will provide you with a pre-canned device that simply uses DHCP internally (and/or IPv6) and then sends it's information out to the cloud. There would *be* no user configurable anything. Just like OnStar.
Any information you, the user, get about the sensors would be through the insurance company's cloud portal. In fact, the insurance company would probably just be reselling/rebadging software/hardware made by a Silicon Valley IoT startup.
Did you miss the past twenty years of consumer electronics development, design and dispersal? TiVo. Spycam TVs. Wifi Routers. ADSL modems. Security systems and cameras. OnStar. And on and on and on and on...
Re: Fish tanks on the internet...
I know others do it. I'd love to create something simple, reproducible and maybe even commercialisable. If you know who did your tanks, I'd love a chance to chat with 'em..
Re: Tumble Drying
I have, actually. Several times, as a matter of fact. I also know that it has descendents and responses in which numerous people have looked at how to mitigate and even take advantage of the stresses placed upon a grid by wind power.
It is Watts-like deniers and NIMBYs who generally wield that paper (and several others) and say "we should not install Wind power!" They also snub their noses and decry any attempts to enter into evidence other papers that show we actually can cope with wind power just fine, with only minor alterations to our existing grid...not even needing a smart grid to do it.
I hold those people in unbelievable contempt. Right up there with the "fission is bad because radiation" slanted-forhead crowd. Science isn't waving around one paper and screaming for a halt to progress. It is a process of learning, understanding and a continual search for knowledge and the truth.
So if, based on your comment, I lumped you in with the drooling idiot deniers of the world, terribly sorry. If I was correct in my snap assessment, well...sorry retracted.
Re: insurers do this
Zen comes from watching the fish swim about happily. Not from fighting with hoses and buckets and watchign the fish flail about in a traumatised fashion because WTF BUCKET OF WATER ON MY HEAD.
Re: Benefits of IoT
Before it was "a solved problem" was it "just for nerds"?
I'm curious, at what point does fear of the unholy moral turpitude brought about by the Internet of Things give way to the realisation that this is not the future come to change us but a reality we are in the midst of living today?
Re: Tumble Drying
Let me guess, you sup tea with Anthony Watt?
Re: Tech-fetishism meets control freakery meets Big Brother
Computers man, what are they good for? Only nerds use them.
Re: pH sensors...
I got permission to run the whole development cycle of the sensor package as an SPB set, so I'll be doing articles about every aspect of development on El Reg. It looks like there's a fair amount of interest in the thing amongst the readers.
Re: insurers do this
I have a 30 gal breeder tank, a 50 gal display tank and a 180 gal office tank with a 75 gal sump.
A 25% water change on the 180 + 75 gal tank is more than "a few minutes." That's the better part of an hour's work. Add in testing for the various parameters and I'm probably taking 2 hours out of every two week cycle just for tank maintenance. Being generous and saying I miss two weeks for holidays, over the course of a year, that adds up to 50 hours. That's more than a pay cheque's worth of time spent on maintenance!
I estimate the prototype sensor package and automation setup to be $1000. Including estimated development time of 20 hours the whole rig would pay for itself in about six months. Estimated lifespan is somewhere on the order of 5 years.
Makes solid financial sense to me.
Re: Something to consider...
I agree. Fortunately, if you look at the picture, I've got a sink right beside the aquarium. Plumbing the overflow system into the sump should be pretty simply. The primary tank's overflow has an auto shut-off, so it can't simply empty itself into the sump.
I also think multiple sensors for the top-up system have to exist. Redundancy!
Re: Tumble Drying
Sounds like a good idea. I like it. When you build it, I'll buy one. I bet you could get solid venture capital backing if you could produce a working prototype, even if it read "dummy data". All you'd need then is to bring it to a VC who could provide the funding for a production run and help you establish the business connections to feed local power data.
I'd bet you could make a mint off that idea. If you fancy making a real go of it, let me know. I know people who might know people who could help.
1) Who are you to determine what "fun" I derive (or don't) from caring for my aquatic friends?
2) Who are you to determine where "the line" is regarding home automation?
Just because you find moral virtue or personal entertainment in mundane chores does not mean your life perspective does - or should - be the basis of someone else's life choices.
If a task can be automated for less than the cost of my time that would be spend on said task then automating that task is pragmatic. That time could thusly be spent on productive tasks that produce income, getting me closer to my goal of semi-retiring and writing my science fiction trilogy.
Re: Solutions looking for a problem
I only do freshwater - I like me my Corydoras! - so I get to escape some of the more miserable parts of the marine equation. I haven't built the pump system quite yet, but I do actually have most of the parts from an old automated marine mixer system (that was used with an RO water purifier that I also have yet to install). That will all get sorted when the project takes off in Jan.
Re: fish tank
You know nothing, Jon Snow.
Re: LAN of Things?
Simple: Big Data Analytics. Once my test rig is done I can work with hardware providers to grind down the price of the sensor kits and start distributing them along with a Rasp Pi and some appropriate software at the local fish shop. A simple setup involving entering some information into the configuration webpage by the aquarist and they'll have this thing *paf* ready to go.
The units will fire their information up to one of my servers which, in turn, will provide analytics, alerting and so forth to end users. More critically, we'll be able to provide real-time water quality mapping of the entire city's water distribution network. This will enable us to provide herd immunity to other members of the hobby.
To an aquarist, the water that comes out of the taps is of critical importance. Water in the taps can contain ammonia (bad) or nitrite (worse!) or other nasty chemicals. They can enter the distribution network at the treatment plant or anywhere along the way. Identifying breaches in the distribution network and getting the city to respond is critical, otherwise we have to do a lot of pre-procesing of our water (or chemical naturalizing of Bad Things) before adding it to fish tanks.
With my sensor suite firing all it's data up to the cloud we'll be able to see this in real time, feed that information back to the city and even send out alerts to aquarists that are likely to be affected by water quality issues even if they don't have the sensor package. As long as we know where they live, we can say "there's a quality issue upstream of you in the water distribution network."
We can also start doing science on a scale that we haven't previously been able to do before. If we get individuals with sensor packages to agree to self-report when fish illness or deaths occur in their tanks we can start gathering hard, empirical data on how different water parameters affect various species. At the moment a large quantity of this type of information available to aquarists is simply conjecture, or "well these parameters mostly work for similar species, they should work for this one..."
The data collected at the local level enables real-time monitoring and minor proactive environmental maintenance. At scale, however, the data collected becomes absolutely transformative, enabling us to do things we simply couldn't do any other way.
Re: Solutions looking for a problem
I enjoy watching my fish. Giving them treats. Playing games with them. Training them and scooping the younglings that inevitbaly occur into a breeder tank, raising them and getting them off to the store to be sold to another hobbiest.
I enjoy cross-breeding and getting new variations going. I enjoy watching my plecos om-nom-nom algea off the side of the tank or the wriggling hive cory cruise along the bottom and terraform the tank. I like how the guppies come up and say "hi" when I walk by, or how the Betta puffs up and does his tubifex worms dance.
I emphatically don't like losing fish to bad water conditions, testing, refilling the tank, making sure the snails have enough calcium or other bits of tedium. Automating that isn't a hobby, it's a tedious chore that I find bothersome...but less bothersome than keeping the water in parameters all the time.
There's an old joke amongst aquarists: we don't keep fish, we keep water. I prefer to keep the fish.
Re: "coast" for a decade, growing profits year over year by 15%
From your keyboard manipulating digits to the Redmondian ether, sir. Amen.
Re: People are not nearly as locked in to iOS and Android as the author believes
Um, where the fuck have you been for the past ten years?!?!
People who buy a new laptop/PC/etc for reasons other than "it died" are in the extreme minority and have been for at least ten years.
You sound like you are morally offended by the concepts under discussion - "Use it a tool, more than a toy/passive entertainment device like most people. If you find a better tool that makes you more productive, you're going to buy, even if there are some added costs to replace a few hundred dollars worth of apps." - rather than actually looking at proven purchasing behaviors of consumers and businesses alike over the past few decades.
You, personally may lack loyalty or change resistance. The market as a whole does not...and it is price sensitive enough that - with the exception of large enterprises and governments - "a few hundred bucks worth of apps" per node is more than enough to prevent change, even in a business.
Re: Isn't Bill Gates Microsoft's Steve Jobs?
Aye...and he would run that company right into the fucking ground if he took over today.
Re: People are not nearly as locked in to iOS and Android as the author believes
I am surveying power users, certainly. I never once claimed that all users fell into the "costs hundreds to switch" category. You inferred more than was stated.
A significant portion, however, certainly do have over $100 in apps...some of those apps being made by Apple themsleves. (Thus wouldn't be paid out to developers.) iWork was a frequently purchased Major Application, weighing in at between $60 and $79 depending on purchase price! (And there's *still* no decent office package for Android!)
iWork uptake is significant amongst business users of iDevices. It was the #1 most frequently purchased app amongst those I surveyed. I emphatically did not restrict my survey to IT types, however, I very much so did survey individuals who were using their devices for work purposes.
The cost of switching apps alone for someone who is using the device primarily as a phone may not be that high, however, amongst phone-dominant mobile users I found that there was a significant usage of apps with no direct port to alternative ecosystems. This presented as strong a barrier as the cost of moving.
I also stated in my comments that the cost to move was predominantly from tablet users, as they buy more applications...which was also the focus of the article, as - quite frankly - tablets are where the money is in mobile. (The Smarphone market having largely been saturated, with new acquisitions predominantly coming from the poor who aren't much of a consideration anyways.)
Phones fall into two categories: individuals who purchase high-end phones outright and treat them like tablets (mostly Samsung users with Phablet-class devices) and contract-clangers.
Contract-clangers don't buy apps. They don't buy phones, either. They get a phone tied to the cycle of their contract and mostly seek out low-end-or-free stuff. They're cheap, and - to be blunt about it - they have fuck-all for disposable income. They are not using "a smartphone." They have an MP3 player with a web browser that can type texts and make phone calls. They emphatically do not use it as a portable general computing device and won't for at least another refresh, probably two or three. This category or user is completely irrelevant. There's no money here unless you're Google and going to advertise at them.
"I bought my phone outright" types typically can be lumped in with tablet users. They purchase applications. They use the device for more than just web browsing, Youtube and listening to MP3s. This is where the money is. It's also where the business usage of mobile devices comes in...and this category is fucking exploding at the moment. (Though that will change soon. Growth will taper off in two or three years.)
While survey work leads to generalisations and generalisations by definition don't address edge cases the following is largely true:
1) People who don't buy a lot of apps predominantly are "phone" users that treat their device as an MP3 player with benefits.
2) This category of people don't have money to spend and aren't worth chasing unless you have a long term strategy based on locking them in (or are advertising at them.)
Microsoft is never going to convert this group because:
1) This would require Microsoft to have a coherent long term strategy to attract, retain and then monetise the milled masses of people with negligible incomes
2) This would require Microsoft give lots of useful software away for free that would be better than what Apple and Google are giving away for free
3) Every passing day has the user's data increasingly integrated into someone else's ecosystem
4) Even a few low-cost apps are a barrier to changing providers if you have little money and the devices cost roughly the same
5) Familiarity with UI and extended ecosystem apps becomes a factor holding even "cheap-o" smartphone types in place
6) "Cool factor"
So you, personally may be both a Microsoft fanboy and have no problem moving from A to B. You are an edge case.
Device and ecosystem loyalty is strong, especially amongst tablet users and high-value smartphone users. It is increasingly strong amongst the low-end as well, though the reasons become less economic as you move down the value chain.
I figured some of the bigger ones had to be doing it, but I couldn't find links to any of it. Thought that article about Facebook's cold storage came out after I wrote this...
Re: Fucking snipers!
Well, we'll talk like that in a private Skype channel, or over teamspeak/xfire/what-have-you. I don't really do public voice channels much.
But I would sure get my panties in a bunch if an invite-only opt-in channel established for use only by my clan were monitored for foul language by the thought police.
I won't swear at you for shooting me in the face. At least I can see you when you do that. it's the gor'ram snipers and the bunny-hopping knifers that will ASDFQ----+++++CARRIER LOST
Come down off your hill you poxy whoreson! I'm swear to His Noodly Self, if I catch you I'm going tear off your digital head and shove a grenade down your neck!
*bang* *dead* *respawn*
SON OF A BITCH, QUIT THAT.
You goddamned bastard I am going to hunt you...
*bang* *dead* *respawn* *jumps in F-22*
Hey, sniper ass-face, look up!
*drops bomb on sniper*
BA-DA-BUM-BA DUM DUM
BA-DA-BUM-BA DUM DUM
Oh, and yeah, I'd say the above to you any day. Face to face. Then pass you a beer compliment you on your accuracy and go kill your ass with a knife in game. I can't speak to anyone else, but such language amongst friends is exactly how me and my mates unwind.
Fuck this shit.
Re: Intelligent design at Nasa?
Was just coming here to post that myself. Depending on which subspecies you choose to include in the term "human", humans are between 8 and 6 million years old while hominids are at least 15 million years old.
We came out of the trees a hell of a lot longer than 1 million years ago.
And does it whip the Llama's ass?
Re: Touch? Meh.
Oh, I always strip off ChromeOS and end up loading an ultra-lightweight Linux with Firefox. Sheild up, WiFi on standby...
I've done that job for the past 15 or so years of my life. That is a young person's job. Dear me, I'm too old for that shit now. </18 with 12 years experience>
2-3000 light years
is not that far away.
- Infosec geniuses hack a Canon PRINTER and install DOOM
- Feature Be your own Big Brother: Monitoring your manor, the easy way
- Boffins say they've got Lithium batteries the wrong way around
- In a spin: Samsung accuses LG exec of washing machine SABOTAGE
- Phones 4u slips into administration after EE cuts ties with Brit mobe retailer