Re: Physical media
"and you *still* had to watch a load of ads every 5 minutes (yes, really every 5 minutes)."
And this is why streaming took off in the first place, especially in the US. It was less of an issue here in the UK, but since we do as we are told by our US "big brother", it's been catching on more and more over recent years such that a few years back, advertising breaks and lengths were "adjusted" to allow for more. OFCOM are currently discussing relaxing the ad break rules even further because the streaming has affect uses of and advertising revenues for broadcast TV.
In other words, where in the US streaming was seen as a solution by consumers to too much broadcast advertising, on this side of the pond it's the cause of more broadcast advertising. And to top it off, the steamers are now looking at "cheaper" packages subsidised by...adverts. The reality, of course, won't be cheaper packages. It will more expensive packages without adverts, the existing lower tier ones getting adverts. And thus the cycle of video "piracy" will rise again.