Subscription for prescription?
The 'health news in return for your data' aspect seems more than a little ominous.
Are they planning a soft-sell promotion of care.data by partially integrating it with the BBC? Is there perhaps a plan to transfer NHS Choices to the Beeb's custody, with the costs of dispensing advice in this way being covered by the licence fee budget? Is some sort of incentives and rewards system envisaged, such as free access to certain programme streams, for those who don't opt out of care.data?