Apple-hating folk are as irrational as the sheeplike masses.
Apple's products are very good. They're less exciting than they were, but still very good.
I use Macs because I like Mac OS. I use Macs because they tend to irritate me less than Windows. I knowingly and willingly pay a premium for this.
I use iPhone because I like iOS. I use an iPhone because it tends to irritate me less than Android phones do. I knowingly and willingly pay a premium for this.
I use an iPad because I like it. I still think iOS has the edge as a tablet operating system. It has the best catalogue of tablet apps.
I don't think people who choose other devices, be they Windows, Android, or whatever else, are stupid or have made the wrong choice. As long as people have thought about the device they buy in a rational way, taken some advice (not necessarily from me, before you ask), confirmed that the device will do what they want in a way that suits them, then that's all good and well.
And yes, one valid reason might be that they might be able to get pretty much the same functionality as I've just admitted to having above for the thick end of a grand less than I paid.
A pint because quite a lot of people should probably chill out a bit, preferably with ale.