If you are a medium scale operator who has spent your capex on VMware, with no more funds available, and a CxO(s) who have [correctly] declared all future builds will be on the virtual infrastructure, this is pure win. The developers at SMBs can build the initial deployment on premises equipment; then deploy out on more VMs or hardware or [pick your cloud].
I have been trying to find affordable hardware for just such an SMB development in CoreOS ever since CoreOS was announced. I'll take some of this....actually I'll take alot of this. Great platform for the SMB to become a hyperscale operator some day.