I don't think the EU is even trying any more
I used to think that the EU was more likely to stand up for consumer (and citizen) rights than most of its national governments, let alone the US government. That was the way its politics and institutions were weighted.
But now? I don't see what they're even trying to do any more. With the cavalier way they're treating Honest Dave's attempts to "renegotiate" UK terms, it's looking increasingly odds on that the referendum, whenever it happens, will come down against the EU. We've seen smaller EU members browbeaten and bullied by larger ones, we've seen the EU itself increasingly overbearing and uncompromising in its treatment of its own members...
Personally, I think Merkel wants out. She's realised that as things stand, Germany is on the hook for everyone else's bills. But she can't say that, because she'd have to admit she made the most monumental miscalculation in fiscal policy since Edward I expelled the Jews from England. So instead, she's pushing for the whole thing to implode.