To be honest, even Microsoft called the product 'Bob', so it's not surprising it didn't do well...
(for the across the pond, or maybe even non midlands reader:
uses of the word 'Bob'
bob all - f**k all - as in this software is bob all use
piece of bob - piece of sh*t - as in this software is a piece of bob
bob - sh*t - as in this software is bob
bob off - f**k off - as in I wish that dog would bob off
basically an all-purpose non offensive expletive)