Echoing other Prime *and* LOVEFILM subscribers ..
I've emailed Amazon CS to see what happens to my LF account. Will they "know" that I am also a Prime subscriber, and change the fee to £0.00, or will they expect me to cancel my LF account. In which case what happens to my 8 year rental history ?
Anyway, I'll also add to the view that both Lovefilm and Netflix are pretty lite on decent streaming content. Unlike their US counterparts. So clearly it's something to do with UK sensibilities.