Unfortunately, the wrong lessons will be learned.
Don't you just know that somewhere in an advertising agency's HQ, some Bright Thrusting Young Exec is currently giving his pitch...
"Folks, we all know that advertisment impression metrics are down. But relax! We have a solution! I give you...
TWICE as obnoxious! FORTY-SEVEN percent larger! THREE-X times more difficult to close!
We'll have these babies on every major website by the end of the month. That'll solve things.
If the peons are ignoring our adverts, that's because we haven't made them intrusive enough! Yes!"
...because these people just don't learn.
Icon is what I'd do to them. They'll be second against the wall when the revolution comes.