There's a case to answer anyway
'No criminal intent'? That's only one part of the test. If I pass a speed camera doing 75mph in a 60 zone, I'll still be found guilty of the offence, even if I didn't mean to speed. What about recklessness or criminal negligence?
Besides, the simple principle of individuals having control over their own personal information is being eroded quite quickly enough without these Machiavellian clowns having a go too! I hope the civil case is successful - start to put a few warning shots over the bows of companies seeking to profit by making our lives harder to manage.