Re: Intel and Micron's Bluff Is Being Called
El Reg notes this sentence in particular: "System level performance is determined by the full collection of components, with media being only one of these components."
Look, if it turns out it that XPoint is 10x faster than NAND Flash instead of 1000x faster, then people on El Reg will still buy it and not care what was first claimed by Intel because 10x faster is still great news.
From my view on the inside, it seems that at Intel the tail is trying to wag the dog (Marketing is trying to drive engineering instead of the other way around). Intel used to have brilliant marketing - now, Intel marketing believes whatever it wants to believe, including ignoring the reality Intel engineering is telling them. So someone in Intel engineering tells Intel marketing, "It should be 10x faster but it might be 1000x faster.". Guess what marketing prints? Then marketing dumps on engineering because "you told me it would be 1000x faster, didn't you?"
While I was writing on an article the latest Intel Quark, Intel marketing kept insisting that I put a spec in my article that blatantly contradicted the datasheet, a spec that Intel engineering also told me was wrong.
BTW based on what I have read from Intel, XPoint looks like ReRAM to me. It will be late, but it will work as soon as Intel solves the yield problems.