Posts by Tom Samplonius
104 posts • joined Thursday 28th January 2010 03:40 GMT
Re: Not surprising Apache hacked?
> They didn't, they hacked Cpanel-based servers ..
You should probably the read the article before linking to it. It doesn't say that only cPanel servers are being hacked, or they were hacked due to vulnerability in cPanel. It states that the "httpd" binary is being replaced on cPanel based servers, as opposed to installing a separate Apache module.
Here is the article: http://blog.sucuri.net/2013/04/apache-binary-backdoors-on-cpanel-based-servers.html
Re: Not surprising Apache hacked?
"As for how they got it in, I would assume they downloaded source for all three, compiled and are copying/replacing the binaries to infect the victims."
That doesn't how they got in either. The speculation among security researchers is something quite simple: ssh brute force attacks against the root account.
Re: Meanwhile in the real world....
"That performance of access to the data in the clouds you mention, will never meet the demands of large databases engines."
You are assuming the cloud doesn't have big database engines. This is the "convergence" mention in the article. Big Table and Spanner manage data sets bigger than anyone else, other than possibly Amazon.
Database vendors are under just as much threat from cloud vendors, as the vendors of dumb non-converged storage like NetApp and EMC.
Re: Meanwhile in the real world....
"The capabilities these Cloud offerings use came from the storage vendors who collectively throw a lot of money looking for better ways of handling the huge volumes of data..."
Umm... no. The technologies in use at Google and Amazon certainly did not come from the storage vendors. Read the papers on Map-Reduce, and Spanner. Paxos is pretty fundamental to these services, and no storage vendor did anything with this.
It's the classic Innovators Dilemma again. A new thing comes along with poorer margins and does a poorer job for the current customers, but is appealing to new customers. Eventually the new thing gets better and margins improve, and it kills the old thing.
Re: Easy
"I really like imacs, but there's no way I'm getting one now. Apple, you just lost an until-now happy and loyal upgrader."
Upgrader? Just another word for a job killing commie taking jobs from honest hard working real Americans.
Re: Typical...
"The downvotes validate the OP's view that El Reg / El Reg Readers are do anti-Apple that it's clouding their judgement."
I think its rather the 10 beers that the average El Reg reader drinks before using the Internet that is clouding their judgement.
Posted in 'Immortal cancer' found in Australia
Sun it hot and grass is green...
Aren't all cancerous cells immortal? What isn't mentioned here, is that the disease was only found to be cancer, after genetic tests on some infected devils revealed that the tumors all had the same DNA.
If any human cancers ever became contagious, we'd be screwed as a species.
Ugh...
Dropbox also provides an mobile app that can generate two factor codes for you. And Google does the same. The App functions very much like a a SecureID token. You need to establish the initial seed, and then it just calculates new numbers every 5 minutes.
Also, you are logging into Gmail, but worried about the privacy of your phone number? That doesn't make any sense. Phone numbers are less trackable than IP addresses. Especially, since SMS to non-mobile numbers is available.
Cach coherency
Obviously using these over a shared file system would be stupid. There is no way to cache a shared file system, except in the array itself. But in the typical virtual server environment, one server to one file system, it should work well. And I don't know why it would need software? Caching has been available on RAID cards for eons, and has always been available right in the hardware. This is the same thing.
As far as the QLogic software, why do you need to use it? Other than setting the WWN for boot-from-SAN, configurations, which I could also set in the BIOS, I never needed it.
"I hate Windows 8 for desktop, but regarding RT I've got to agree with you.. the fact it will have such tie in with our existing infrastructure and security, renders Crap-Pads redundant."
With a lot of corporations moving internal apps to intranet/extranet web apps, what is the tie-in exactly? The MS "security" solutions aren't actually security solutions, but just policy controls to enforce corporate standards.
And if a corporate does write an internal app for the iPad, what is the likelyhood they will port it to Windows 8/RT? Given the Zune, and Windows Phone 7 fiascos, it would crazy to port anything to Windows 8/RT unless MS pays you to.
Re: AMERICA, F*CK YEAH!
"Yes, best you ignore the manned side... They still have one!"
For some reason, it is not common knowledge, but NASA can order up a Saturn V type rocket, with the latest tech anytime they want. It is how the Mars rover was launched. I think NASA doesn't make a big deal about this, as they would prefer their international partners handle more of the ISS freight.
In fact, dumping the Shuttles was a good way to reduce NASA's involvement in the ISS, which is doing only ho-hum science these days. The only thing that the ISS can do for NASA, is study the long term effect of humans in space. Though they did most of that with Skylab, years earlier. And the impacts of the hard cosmic radiation on the human body, and protection against such radiation are hard to study from a low earth orbit which is still somewhat shielded by the earth's magnetic field. They'd prefer to have Russia use the Soyez rocket to supply the ISS.
Not to mention, the US also has Titan IV Heavy, which launches the worlds largest satellites. The Titan IV is exclusive to the Air Force now, and not rated for human flight, but someone has surely thought about how to make it rated for human flight.
I think it is good idea that NASA focus on the science and "never been done before" stuff, rather than operate a fleet of space trucks. NASA leaned as much as they could from the shuttles and not much more "never been done before" R&D can be done on launch rockets. It is a just a thrust vs. weight vs. cost formula now, and ratio can't be changed.
Just don't negotiate so hard...
"NASA will surely be getting antsy with all the recent hiccups at Roscosmos. I wouldn't be surprised if they throw more money at SpaceX to accelerate the return of US space capability."
I'm pretty sure NASA simply doesn't negotiate the launch contracts as aggressively, because you get what you pay for. The Russian's can do a top rate launch, if you pay for it.
Re: Bobak Ferdowsi
Actually, we call them Persian-American's.
The gov't of Iran issued a statement of protest about the movie 300, because it implied that the king of Persia was gay or possibly bi-curious. So the current Iranian administration claims to be the inheritors of the Persian legacy. Big shoes to fill.
On the ITU...
The ITU managing the Internet would be a disaster.
The only example of this you need to know, is that in 2011, the ITU debated a length using email to distribute documents, and agreed that they would continue to use FAX as FAXes were the only compatible and reliable solution. In 2011. And this wasn't a minor decision by one of the many minor ITU minions, but discussed at their annual general meeting.
The ITU's administration of the country code database is rather meaningless. They would hand out country codes like candy, if any carrier actually listened to the ITU. Just ask Giblatar about how useless the ITU is, when Spain won't recognize your country code, for 20 odd years. Great work ITU. New countries rarely bother to get country codes, as it would involve re-numbering so several countries today are sharing country codes. Unlike the PSTN, TLDs don't determine your cost to access a domain, like a country code does, so new country codes aren't worth the pain, unless you need the address space.
Re: Upgrade....PATH
"When I asked how do I get to Snow Leopard? I was told... Go get it on eBay."
Any system capable of running 10.8 probably probably included 10.6 already.
"So my 2009 MacBook Al (2.4Ghz C2D)"
And it should have included 10.6, as 10.6 was released August 2009. If not, it probably included an free upgrade coupon.
Probably makes sense for Amdocs
Amdocs charges at least $1M USD for their basic batch of services. While they are an outsourced billing and management, they are old school. They are a legacy IT services company that sells services to other similar companies. They are the "no one ever got fired for picking X" billing provider.
Given their ridiculous cost structure, throwing $100/year/server (or whatever) is probably a lot less than whatever they pay for their other servers.
Re: Wormtongue is running Nokia
"Killing a European competitor, for Microsoft, is the icing on the cake."
Nokia and MS aren't even in the same field, so how are they competitors? And second, MS needs Windows Phone to succeed more than Nokia does. Nokia may be out of the game faster, as it is just a phone maker, and will fail first if WP fails. But MS will most definitely fail if they fail to get some sort of mobile presence happening. Not to mention, Balmer's job is on the line.
But it hard to understand why MS osborned Windows Phone 7, just so their mobile releases aligned with their desktop release. It is probably already too late for MS. There flaghship phone maker is failing. I don't know why MS would even buy them, and after their terrible acquisition history (hello, $6B write off!), the MS board and investors probably will not allow Balmer to make waste another few B.
It might take 5 years, but they'll probably end up as some sort of "services" division of HP.
Re: Non-Story
"This story is nothing more that a bad misunderstanding of what HTTPS is."
Obviously, you don't know about all of the other bad people that want to see your Google traffic. For instance, I know of a company that works with ISPs to tap all of their traffic, and look for Google searches and the responses. They would collect the Google tracking ID, and search terms. And they would see which sites the users go to, using the Google tracking ID to link up the search terms and browsing click trail. This was very valuable data, and they would use it link the google tracking ID and the ISPs user records together, to provide super-targeted ads. You don't know about this right now. And your ISPs probably has enough weasel words in their privacy policy that they could route all of your Internet traffic to DPRK, and wouldn't have to tell you.
With Firefox search going https, it shuts down half of what these bad guys can do. If all of the Google tracking IDs are also sent over https, they are dead in the water.
Re: No sh¡t sherlock..
No, it is Microsoft's fault for announcing a completely new mobile OS before the previous version established any sort of significant market. It just killed Windows 7 app development. And there will no reason to offer Windows 7 apps that also run on Windows 8, as so few people actually have Windows 7. So app devs will just skip Windows 7. Microsoft just osborned Windows 7.
The fact that the flagship Windows 7 phone, the Lumina 900, probably will never run Windows 8, is just icing.
Re: Why should China care?
No one is really converging on the China model, especially not the US.
The reality is, that the the US has one of the most deregulated telecom environments in the work, and neither federal or state gov't own any stakes in any telecoms. And while there is talk of setting up country wide blacklists, and so forth, the ideas really aren't implementable. You don't even need to register fibre optic lines running across borders, as long as you have a right-a-way on both side of the border. There are thousands of points of access into the US internet, just along the US-Canada border.
You have to remember, the one group that Americans hate more than terrorists and child molesters, is other Americans. So listening to media reports about censorship is about useless as using headlines to determine the murder rate (news flash, the murder rate is going down despite popular opinion it is rising).
Posted in China blames web for gun smuggling crims
Net Guns Inc.
I don't often surf the web, but when I do, its to sell high quality firearms at discount prices.
Posted in Motorola Xoom 2 10in Android tablet
MTB is better than usbmass...
There is a MTP util for OSX: http://www.android.com/filetransfer/
@Probing Analyst: Unlikely. usbmass treats the device as a disk, so only the computer or the device can write to it at a time. And if you unplug the device while it is writing, expect the storage to be corrupted. And you are limited to the antiquated FAT32 filesystem at best. So, no, MTP is a lot better. MTP is basically a file serving protocol. MTP has been standardized since 2008, so I'm not sure what is taking Apple so long to include it into OSX. Other than the fact, that iOS uses its own file transfer protocol, and they don't want to allow OSX to work with other devices.
Posted in Toshiba reveals iPad 2 rival
What about the Handibook?
I'll wait for the Toshiba Handibook instead.
Posted in Acer Iconia Tab A500 10in Android tablet
How is it diferent from the iPad?
The A500 has a bigger screen (10" vs. 9"), making it heavier. And the screen has more pixels too, so it isn't just physically bigger.
The A500 has support for add-in storage, so if you get the 16GB model, and it turns out to be lacking, you can add more. The iPad line will never have expandable storage.
USB can be run in host-mode, so you can connect cameras and other devices directly to the A500. You can even use a standard USB keyboard if you want. The iPad has a camera interface adapter, but it is quite limited in the devices it supports. The A500 doesn't provide much power, USB port when in host mode, so don't expect it to spin up big unpowered 3.5" hard drives. So just flash disks, and devices with batteries.
The A500 has more ports (ex. HDMI), none of which which are unique to the A500 over the iPad2, but none require special adapters like the iPad2. And you can use several at once, as there are separate ports per interface. I don't think you can use HDMI and USB on a iPad2 at the same time, for example. Could be an issue, if you want to connect a display and a keyboard at the same time.
@JoyBee
"And it weighs over 6 lbs, which is a lot for a modern laptop with such weak graphics."
Dell lists it as being 5.54pounds. Given that the MacBook Pro 15 is 5.6 pounds, it seems pretty typical for the a 15" laptop.
@Daniel
"FreeBSD's package tools have been written in Ruby for over a decade, for instance."
Not really. Only "portupgrade" and the PackageKit stuff are Ruby, and all completely optional, as they are actually packages themselves. All of the pkg_* utilities are not Ruby. See http://www.freebsd.org/doc/handbook/ports-using.html
Posted in Oracle: Quit messin' and marry Hadoop!
The real concern for Oracle should be HBase...
The Hadoop sub-project HBase, is where the real concern should be. It is a column oriented database, that just uses Hadoop for file storage. HBase directly competes with Exadata.
Hadoop is just a data storage engine. It can do Map-Reduce, but the primary originator of Map-Reduce, Google, has begun to move beyond it already. Google Instant no longer uses Map-Reduce.
Posted in FreeNAS 8.0 hits the street
Maybe more than you know...
Given that there are two storage vendors sponsoring BSDCan conference this month (http://www.bsdcan.org/2011/), perhaps more than they know. NetApp and Isilon might not be happy about the competition in the enterprise space, especially if someone starts bundling FreeNAS with hardware.
Use of FreeBSD in the embedded storage space has been popular for a while. Supposedly, OnTAP has some FreeBSD code in, because BSD licensed code is viral like the GPL. And the new new GX stuff is supposedly 100% FreeBSD.
And given that OpenSolaris is basically dead, I bet Nexenta is looking into moving to FreeBSD too. If FreeBSD had Containers, it'd be the new Solaris.
The scary thing about cancer...
@Si 1 "...anyone who gets cancer doesn't automatically sue the government and Tepco for billions of yen?"
The scary thing about cancer, is that at least 30% of the population is going to come down with cancer anyways.
32K rows in OO?
@fixit_f: "But anything that can't handle more then 32k rows in a spreadsheet is no good to me"
@fixit_f: "I tried it last year and that restriction was still in place, must be a fairly recent addition"
In OpenOffice 2.2, the limit was actually 65,536, not 32K. Versions over 4 years old were limited to 32K rows.
The limit in OpenOffice 3.3 is now a million rows (http://www.openoffice.org/dev_docs/features/3.3/index.html#One_Million_Rows_in_a_Spreadsheet).
And LibreOffice 3.3 has the same capability. A lot if made of how "better" LibreOffice is, but it feels just it is just open washing.
Posted in Firefox needs heavy hitter Linux power
Opera Mobile (Presto) at 70%?
Opera Mobile is running about 21%. It looks like it peaked at 25% in mid 2009. Mobile Safari is actually about 25% right now, if you total iPhone and iPod usage.
http://gs.statcounter.com/#mobile_browser-ww-monthly-201104-201104-bar
Opera Mobile isn't going to be able to hold onto the 21%, given that it won't ship as the native browser on any phones shortly. The pace of Opera Mobile development is staggering slow. I guess they made 4 blog posts about Opera Mobile in the past two years, and most of it was about the Symbia version.
http://my.opera.com/operamobile/blog/index.dml/tag/Opera%20Mobile
And apparently, the only phone it shipped natively on, besides Symbian devices was the HTC Diamond, a Windows Mobile *6* phone?
Posted in Oracle vs HP+Intel: Wassup?
The other OS...
"Didn't HP inherit another OS from Compaq in addition to Tandem's NonStop stuff? Hey Skaugen (and maybe Dan too), here's a hint for you: MVS (some re-assembly required)."
I think you are mixed up. MVS is IBM's mainframe OS. The "other Compaq OS" is Tru64 (aka Digital Unix, aka OSF/1). Tru64 is basically dead, as it only runs Alpha CPUs. HP is ending support for Tru64 end of next year. Initially, HP actually planned to merge HP/UX features into Tru64, but and kill HPUX, but they did the opposite.
Besides Intel's lukewarm promotion of Itanium, HP hasn't exactly been creating a lot of excitement around HP-UX either. Support for a maximum of 128 cores sounds pretty rural in 2011.
Home routers...
Most home routers that run a Unix-like OS, are using dnsmasq to provide DHCP. dnsmasq is a lot smaller than ISC DHPCd, which these days is quite a large daemon process. And dnsmasq also provides a lot of other useful services, including a DNS cache.
@Tim
"the Chinese believed in a flat earth up until the 17th century)"... I don't know where you got this, but the orbit of the moon around the earth was very important to the Chinese emperor, as being unable to produce an accurate schedule of lunar eclipses could result in immediate loss of position. It is hard to determine when they exactly understood this, but Jesuit's introduced sinusoidal geometry to China, and jointly worked with the Chinese to produce the Shixian calendar in 1645. At this point, the shape of the earth would have quite clear. And 1645 is the 15th century, not the 17th.
Read your own articles
Actually, The Register reported on this about a week before the iPad2 launch. The iPad1 was not locked, even when sold by carriers as Apple only offered unlocked units. But Apple has reversed this policy, and now makes carrier specific models that are locked to those carriers.
I was hoping that Apple would get more customer friendly. If I've received a carrier subsidy for my iPad2, I'm already locked in by a contract. But preventing customers from temporarily swapping in a different SIM while traveling is just mean spirited.
Microsoft has a lot of skin in the game...
I agreed with until you said, "But to credit this 'FUD' to Microsoft is a bit biased. Microsoft has very little skin in the game." Microsoft may not be getting a lot of time on the field, but they have a lot of skin in the game. They absolutely must improve WP7 market share, otherwise there is going to be a shareholder and/or board revolt against Balmer's leadership. Windows Mobile has gone through three years of market share declines, waiting for WP7. If WP7 fails, Balmer is finished. One way to boost WP7 is attack the current #2, Android.
Posted in Beyond $1bn: Why Red Hat is a one off
Umm...
But isn't the biggest reason that Redhat is so far out in front, is because they have a larger product portfolio? As you said, MySQL was growing quite nicely. If MySQL had 9 other products besides, just a database, they be at $1B too. Redhat was smart to acquire all sorts of components of the stack. And the value of a full stack is greater than each individual piece. And Redhat is still growing their stack. Their devs have their fingers into the AMQP (messaging) standardization, which is a huge enterprise cash cow.
Canonical doesn't have enough pieces in house to compete. It doesn't seem like they even want to compete actually.
Novell was split between developing their Linux stack and keeping the Groupwise & Netware legacy alive, and failed at both.
Posted in Catch Notes
@Jim Coleman
OneNote? First of all, the desktop version of OneNote is not free. It only comes with paid versions of Office. I actually downloaded an office trial just to try it out. It is good, but not that good. And the mobile version only works on a WP7 phone, making it as rare as a unicorn.
@P Zero
Actually, The Register has been banned from Apple press events already. If you want to get on the list, you have to print only positive things.
And the run down of the hits and misses for the iPad2 is accurate, and not certainly not positive. The fact that memory isn't disclosed, is the biggest concern for me. I have an original iPhone 3, and it is getting worse and worse, because new apps require so much memory. I'd only consider the iPad2, if it has 512MB.
Posted in Lenovo and NEC to combine PC ops
Classic "Dutch Sandwich"
The Dutch JV is that the new company can make a Dutch Sandwich. It's a classic tax move.
In fact, the tax advantages may be the only benefit of the JV to NEC and Lenevo.
Posted in Open sourcerers port media centre to iOS
Re: iPad why?
@Gadget Rage is BAD: "With apps like VLC and Cinexplayer i can already play all my videos on iPad and iPhone without jail breaking anything"
VLC has already been removed from the AppStore. It is against Apple, so Apple removed it. You should also remove it from your iPad.
@ Bob 18
"Microsoft has the right idea with Silverlight --- client-side stuff is better programmed in a real language."
I guess I mean "... had the right idea with Silverlight..." as MS has killed Silverlight as a browser technology. It is just for phones and STBs now. And I guess they weren't right about that at all, as MS is saying that HTML5 (and Javascript) is the best for the browser.
It kind of sucks to be a dev who wrote a bunch of Sliverlight stuff, only to have MS announce it is EOL.
Posted in Fedora bars SQLNinja hack tool
@Destroy All Monsters
No need to get melodramatic...
SQLNinja only tests SQL injection on MS-SQL servers. Which isn't something that is even available on Fedora. So why include it as a Fedora package?
If you don't want criminals and three-letter agencies to own your data, make it secure to begin. Just like the Google streetview war driving scandal. Everyone is outraged by what Google did, but no one seems a bit concerned that those APs are wide open, and are still open today.
Posted in UK nuke station denies Stuxnet shutdown
Re: So this reactor took a trip...
@Destroy All Monsters "I mean, ok, how regularly f*cktarded and irretrievably ignorant does one need to be to think that a regulation of that kind makes any sense?"
Well, how ignorant are you? If there aren't regulations on what energy producers could say, they easily manipulate the market with false or misleading news. Energy producers rarely own a single plant.
Imagine if one of your plants were to develop a crack in the containment vessel and the plant had to be idled? That would take a long time to repair. What happened if this crack was discovered just a week before a number of contracts were up, driving up prices immediately, because there is now less supply. And then what would happen, if the plant then announces the contractor doing the work had a faulty x-ray machine, and everything is fine, and resumes production?
There are good reasons for most regulations.
Posted in Star Wars: The Force Unleashed II
TFE1 was horrible on the Wii
@SKiNFreak: Actually, TFE1 was horrible on the Wii. Levels were cut down from the PS3 version. Physics was simplified.
Here is a decent review of TFE1 on the Wii (spoiler: it's bad):
http://www.escapistmagazine.com/videos/view/zero-punctuation/251-Star-Wars-The-Force-Unleashed
Dubai murder?
No one was every caught or even identified after the Dubai murders, so associating this with Mossad is pretty preliminary at best.
Most strange, is that two of the assassins left Dubai on flights to Iran. Iran is suspicious of all foreigners, particularly ones from western countries. Iran imprisons foreign hikers on their borders for months. But for some reason two western foreigners coming on a flight from Dubai just disappeared, and Iran's has no idea where they went. Normally, the capture of foreign spies would be cause for a huge media campaign.
And while Mossad is often spoken of as being the ultimate murdering bad asses, most people forget that Mossad supplied F16 parts to Iran during the Iran-Iraq war. So while the current gov't leaders in Iran might get a lot of lift in the polls with their anti-Isreal rhetoric, the reality is that the Mossad has an understanding with the Iranian military.
So the Mossad may have killed this guy, but Iran probably sanctioned it. Iran has a big probably with terrorism as well, and perhaps this guy was supplying weapons or explosives to them as well.
"pane of glass"
is an term meaning a single unified interface. As opposed to swivel chair operations.
Re: Sensible ruling
@Trevor_Pott: "I wonder if it can serve as precedent to prevent Google turning our searches over?"
No. Compliance with search warrants, and court orders is a different matter. Google was handing over search data to comply with search warrants. If they didn't, they would be fined, or their officers would be in jail now. Compliance with a request state taxation official, is rather different. Don't they tech Civics in school anymore?
@Penguin herder: "I hope anyone thinking of moving their family and/or business to North Carolina will think twice based on this. Kudos to Amazon for standing up to them!"
I think people will think twice, but not for the reason you think. If the state is unable to tax purchases made from out of state entities, then the businesses actually in the state need to pay more. Rather than kudos, it sucks to be North Carolina. So much for roads, schools, bridges, police, or sewers. So definitely don't move there. Not only will you have to make the difference for the freeloaders, their infrastructure sucks too.
The state tax system in the US is broken. All 50 states should agree to implement the same state tax system. A state tax treaty. The current system is a huge barrier to running a small-medium business in the US. Especially as more commerce moves online. Initially, it will be a lot of kudos, as businesses avoid tax (tax evasion is illegal, tax avoidance is not), but someone has to pay for all of the crap that you use every day. The current system was created, when small businesses would do business with a single state, or open offices in each additional state. Now that you can sell complete virtual products or services to anyone anywhere, taxes get messy.
Posted in Facebook investor aims for $5.7bn float
Re: $5.7B!?
Facebook is turning a profit now, and has for a while. Now that it has no burn to contend with, it is just a matter of "pouring gas on the hockeystick", as Google would say.
As far as "Wall Street" will buy anything, Wall Street doesn't really buy anything. They buy things on behalf of people like you, and take a commission. As Warren Buffet says, "take advantage of market folly" (to make money). I can only image what the firms who are taking the lead on this IPO will personally make. 5% probably. And probably more, and they probably get huge bonuses if the stock rises after the IPO (to discourage traders from shorting their own stock, and then dumping it to drop the price).
It is really about...
... the new incumbents making sure they stay the incumbents by making sure they have irons in all the fires. Facebook was for sale at least once during its early history (apparently to Yahoo), and look how that turned out. Before one line of business declines, you must make sure you caught the next wave, before it makes you irrelevant.
Of course, we also having a new business environment, where if you are #2 or less, you might as well not be there. Yahoo was the number #2 search provider, and shareholders bitched that they weren't profitable enough, and wanted to sell. But as soon as that happened, the talent left, and they lost focus on their business, making the business even worse. So if you are #2 or less, you don't even matter anymore. Who is #2 to Facebook? No one cares. Who is #2 to Zygna? No one cares. And in the social space, it is compounded by the viral nature of social.
