"Bach painted the subject as a problem of branding rather than business model or technology, but there are real questions over Windows Mobile's roadmap and its direction."
Haha. I think what he just said was - "If only we could shine this turd we've created so that people won't realise its pretty much the same turd we were selling 4 years ago."
Another day, another excuse for bad management. Why wasn't Mobile in the Windows family to years ago - the market for WinMo is suits over consumers - it should be in Office if it was anywhere other than the Windows team.