Re: See the difference
Yes, completely different. However, a fair and reasonable price means fair to _both_ parties, why should samsung give away their ip for peanuts for genuine technological advancements and pay a shed load for things Apple claim to have invented (and we are seeing those slowly crossed off). Remember, Samsung (and motorola, etc..) invented all the stuff that makes an iphone a physically possibility. The benefit of getting frand patents is you get a lot of people asking to license them, more customers usually means lower price, but there are still costs involved that need to be covered.
> apple MUST implement them.
If they want to offer a product that uses them. They still have to pay and they have made no effort to do so. Apple never even asked Samsung for a price, they just started using stuff despite the fact they knew they needed them, Samsung made them an offer rather than taking the legal route, apple ignored that price, didn't even try to negotiate and jumped straight into court. That is rather arrogant/childish behaviour if you ask me. The only effort they tried was to actually reverse the situation were they get them for free and actually get paid for their own dubious patents.
An before people start going on about a set percentage remember that the percentage was quoted after working it out from the amount actually wanted, not a fixed percentage they ask everyone, each company/product using the patents is considered independently and usually covered by cross licensing deals, something apple can't offer.
BTW, I own more apple products than samsung and I prefer neither.