Pre-owned is a big market...
Now I actually own a modern console (Xbox 360), I can actually buy modern games. £40 for a game? I can't justify in this tight times. £10-20 - much easier to justify.
Traded in some 360 games for the first time recently, was going to get another pre-owned as a result. If you look in HMV, the pre-owned section is bigger than the new game section. And I actually had the sales assistant tell me that if Game offered me more money for my game, they would try to match it. WTF?!
I'm getting better service than if I was buying the game new!
You can apply a blunt market vegetable to me in strange places if I'm wrong, but I'm betting those special games that require a pass will happen to be the really popular can't live without games, e.g. CoD, etc.
Looks like Sony's going for a popularity award at the moment. Or they employed any Apple marketting peeps recently?