Way to miss the target, Sean Baggaley 1
AFAIK, Amazon was happily selling eBooks (along with several others) as they do real books: i.e. buy the book from the publisher, sell it, with a negotiated wholesale price paid to the publisher, and then Amazon free to set their price (subject to competition).
That's where Apple came along to demand a chunk of the pie. They didn't want anyone selling for less than them, so they and the publishers forced a different model. In effect, it means the publisher is selling the book to the consumer, and gives a cut to the retailer. It amounts to price fixing, and is the reason many Kindle books now say "This price was set by the publisher"
Note: the above is what I understand from the articles I have read. There may be inaccuracies, but I believe the overall story is correct.