Time for Change
This sounds like the same story technology pushing forward with engineers being creative and the standards commitees who spend a year and a day to shuffle their papers and agree on what type of coffee to have at the meeting to decide what type of letter head they will use to send out the invites to delegates.
I say use the traditional USA cowboy mentality to get the whole thing started then reign it in when its established, starting off with a standard focused aproach usually stifles development take a look at the whole wi-fi max, 3G and other mobile technologies and the massive delay in HD videos and broadcasting, it took so long to agree on standards that it became obselete before its implemented and consumers will probably stop caring.