Re: Red tape
It's a lot quicker, cheaper and easier than in most of europe. A single form, a single director and 20quid to get a solicitor to witness it. Unlike in France where it can take 20years and marrying the mayor's daughter to get the right licence.
Or the US where as soon as you start a company you will receive daily frivolous lawsuits which you have to waste time and money dealing with. And the IRS who will send you totally incomprehensible forms and when you phone them will quote a 10min disclaimer about how they are unable to advise you and then read you exactly the same small print on the form in front of you. However much you don't like paying tax the Inland Revenue are generally helpful to small businesses.
You can sell in 20+ countries with a single set of technical, legal and financial regulations. In the US we have to have a different customs agent for air and sea freight because Houston's airport and Houston's container port are in different "cities" and the regulations are different !