Re: unfair, hurtful, discriminatory and an invasion of privacy
Not necessarily true in the US of A
If their fake name software rejected a disproportionate number of African-American names or Arabic or Chinese as fake they could be in trouble. Even if it wasn't deliberate.
>If you don't like the policies don't use the service.
Try running a bus company in the USA with a policy of "all black passengers must sit at the back" - and see how far you get,