Google hater article?
If you're going to write an article, at least give it some content. This one looks like just another excuse for some Google bashing.
The points have been made long ago, everybody knows Google uses your private data for ads.
And if you're going to write a short article, it should be possible not to contradict yourself in 10 lines:
"In fact, no changes have been made to the company's data-slurping and scraping policies."
"...which simply builds on the firm's strategy to more closely follow its users around the web."
bringing them together doesn't make them follow more closely, they do that enough already.