I disagree with you Lee D
There are good reasons a Veeam B&R customer may want this product knocking around.
Our environment is 99% virtualised but not every system suits being virtualized in everyone's environment.
For example, best practice suggests that you should keep one AD/DNS server (with the vSphere Client installed) as a physical box in case of Sh*t-fan moments. Additionally some business have systems that they're afraid the virtualise yet, and probably for good reason. You can only really virtualise MS SQL if you have the IOPS in you SAN to cope with that load. Budget isn't always there for that.
However, whacking those backups (of the physical boxes) into the Veeam repo means you perform file level restores, recover to a VM (whilst you wait for new hardware) or even run up "demo" clones of system for testing virtualisation, software updates etc, etc.
What this product does is provide Sysadmin's with a lot of extra options. Personally however, I'd prefer centralised management via the Veeam B&R console then installing it manually, I'm sure that will come in Veeam 9 though.