What's the problem?
Yay, a system that is vilified by half of the country for being past it's sell by date and also worries the black helicopter merchants! Brilliant! The reasons for using the pass to board AND disembark must be obvious, it's so they can see how many people (not necessarily which people) use bus stops more regularly. That way companies can plan how many buses are needed on given routes, and whether they can use smaller buses at certain times of day. I can't see it improving boarding times, but I can see it contributing to a better run sevice, if it's used properly