I don't get it dude!
What's the difference between TV on demand and a website that allows you to watch videos?
If I made a six part documentary on the cultural impact of Paris Hilton in relation to modern public toilet architecture, but no TV channel wants to show it so I just stick it on my own website where it can be streamed "on demand" then it seems at present my site would be just a normal website with some crap videos - not an on demand service.
If however Channel Five came along and said "wow bugger me, if we showed this documentary of yours it would literally be the second best programme we have ever aired after Prisoner Cell Block H, here's £20,000 we'll buy the rights" and they show it every Tuesday at 9pm and with the money I made, I make a new show, a talent contest for reformed junkies - "Heroin Idol" and flog that to ITV, and then allow these two shows to be watched "on demand" on my site, am I then a video on demand company? Or what? I don't get it!