Idiots... They tried to 'go for gold' in one huge grab, generating several huge headlines along the way. They should have learned from Facebook ("They trust me. Dumb fucks.") and only made small grabs to eventually reach their goal. But since they didn't (and have now telegraphed their whole future agenda to the world at large, WRIT LARGE) they will now have to pull their horns back in for a few months - at least. THEN they can go the timeless proven way to acheiving their privacy-busting goals, one small step at a time.
Hire some better psychanalytical types this time, OK?