Don't use the BBC everyday but...
40p a day.
For starters there's Doctor Who, Top Gear (RIP), Sherlock, Car Share, The new thing that starts on Sunday that's meant to be pretty good and a shed load of other decent drama's such as Happy Valley. Then there's radio, not just Radio 1 or 2 for the mainstream but stuff such as radio adaptations of Neverwhere and Good Omens, News Quiz, Now Show, Museum of Curiosity, Cabin Pressure et al. I know several people that have Radio 4 on almost 24/7.
Throw in half of the current F1 season, News 24 and regional news/weather, the BBC website, World Service, BBC Worldwide (yes I know this is taking things a bit far, but I've been in countries where it was the only English speaking channel) and I'm more than happy to fork out my licence fee.
There does have to be something to stop iPlayer catch up though. Perhaps logging in using your licence GUID and limit it to a certain number of devices, much in the same way Sky, AFAIK does it.