staff unfailingly polite, helpful and eager
"The real killer feature for the newb though has nothing to do with software or hardware, it’s all about the experience you get in an Apple Store. It’s second to none, with staff unfailingly polite, helpful and eager to help the lost, confused and downright incompetent get the best from their iDevices. A near no-questions-asked replacement policy is the cherry on the cake."
Never been to the Brighton Apple store then. The staff there are rude, downright unhelpful and I don't think 20mins wait for your prebooked 'genius' bar appointment you are on time to is really on. Esp when the hipster twat staff seems to want to talk to each other not you. No questions asked replacement also fails these days with an ipad that is 12 months old (under the 2 year warranty guideline from the EU) refused any assistance at all unless pay out over £200 for a duff battery! Hellish experience all in all.