Having tried the Rift
I was very impressed, it is not a fad (this time) and shouldn't be dismissed lightly. Yeah it's expensive and yeah it's still a gen 1 product which everyone knows is buyer beware (apple watch anyone?). If I could afford it I would have one right now and there are compelling experiences on iit (Adrift, Radial G to name a couple).
It's very easy to sneer, which this article proves in spades.