Re: What has the EU been smoking?
Because there's a limit on how much you can (physically) spend.
Let's take an example, just to see how this works.
I need to buy a new towel. I buy a new towel. For the sake of argument, it costs me £10.
Assume I am on minimum wage, that towel just cost me nearly two hours work. (And half an hour of that went to the government who graciously allow me the freedom to dry myself provided I do not offend them while doing so).
Now let's say Alan Sugar needs a new towel. He buys a new towel. It might be a bit more expensive than my towel but not much because a towel is a fucking towel.
The odds on it costing him more than seconds of his time are so small that I can't even begin to calculate them.
Being rich doesn't mean you buy more. Somebody on a comfortable income might buy £100 worth of ebooks per month. Somebody on an obscene income is unlikely to read more than that or to watch more films (regardless of how expensive their telly is) or even drink more beer.
As a proportion of income, the poor pay many times in VAT what the rich do, which is exactly how the rich like it.