Re: Who pays?
You can make a few quid (by "a few" I literally mean three or four) on meat but wool fetches less money than it costs to shear it so, swings and roundabouts.
Personally I think the Prof needs to amend his quotes for truth. This for example, is a fixed version -
"“The possibilities of bringing the Internet of Things to the countryside are worth £170,000 of public cash for my tenure,” enthuses the prof.