Reminds me of Chase
This story reminds me of a story many years ago. Chase Bank 'stole' chase.com from an engineering company in the UK that had been using it for years.
The original company was not passing off as Chase bank, and in fact was definitely using it for their own engineering business.
Still, Chase bank gained control, but at least they offered to pay for Chase Engineering to re-do their letter head !!! How valiant of them.
To this day I still refuse to do any business with Chase Bank because of this. I was/am disgusted with their behavior and bullying tactics.