@Mike Bell Your post gives the impression that you wish to pick a quarrel regardless......
.......of what I actually posted. To take two of your points:
1. " even if they don't have a clue what it actually means." That was pretty much what I said. Some may have heard of it but they " wouldn't know what a 64–bit system was if it bit them in the arse."
2. "They probably don't need you to tell them how they need to go about presenting and marketing their stuff. Absolutely nowhere in my post did I even mention Apple, it was indeed abundantly clear from my piece that it was the analysts I was referring to, hence my visual play on words when I said "Analists (sic) mention the architecture....."
You are by definition fully entitled to disagree with what I have posted but I take serious exception to point number 2 which was in fact based on something I had not said or even implied, I made no attempt in that post to advise Cupertino about anything at all. Posting that kind of thing is thoroughly dishonest.