It is really quite mindbending.
"Concerned that unilateral American government access to data stored in Europe could frighten off European business, 30 tech companies including Verizon, Apple, Amazon, Cisco, Salesforce, HP, eBay, Infor, AT&T and Rackspace, have directly or indirectly weighed in on the side of Microsoft."
Frighten off European business? It won't just be European business but business on a global basis. One of the few remaining areas in modern enterprise where the US has a big lead and the NSA and other Federal authorities seem intent on destroying it. What's the old saw? "With friends like that you don't need enemies."