@Peter R. 1Re: " by removing one of the reasons"
Indeed. There I feel Redmond have shot themselves in the foot by following Google's model. My point really is not in conflict with yours since I can well understand people feeling "well, who the hell should I choose then"?! It is not a good situation to be in where one in practice has little choice available in the market regarding something as important as privacy. One is in practice in the position of having to ignore it as a criterium when evaluating a purchase and that is not a healthy situation for the customer.