Idea is nice
I'd like to be able do one search that shows results from shows I've recorded, upcoming shows, stuff on my media server, iPlayer/4OD, and carrier-specific stuff like Virgin's On Demand or Sky's Anytime. And integrate info from IMDB or TV.com.
And hey maybe some bloopers from Youtube if I'm drunk.
But that'll never happen, because Sky and Virgin are not going to hand over control of their boxes, no matter how rubbish/restricted their own interfaces are.
The TV channels won't like it either because then there might be accurate stats on viewing figures...
It would make a good Freeview PVR, but that's no good when you still have to switch to a different interface for some channels.
I care not about banner ads... they're invisible to any seasoned web user anyway.
And hey this opens up the possibility of paying to NOT see ads at some point in the future, just like you might get a free mobile app with ads or pay a couple of quid not to.
Never likely to see that on e.g. Sky's technology.
For those who are unhappy about more ads... I would expect the other providers are aware of such revenue streams and busily working on options to get it to eyeballs. Their next-gen tech will not ignore it.
They work slower than Google though.