Apple adoption in our workplace - Manager Bling Effect, not features
Apple products did not invade my workplace because of their game-changing features. They did so because our non-technical managers saw other companies' managers using shiny Apple tablets and phones. Their desire to have one too was purely visceral, based on bling and shiny, not features.
It backfired for Apple in the long run. Itunes bugs and lock-in drove them all insane, and were a large part of the decision to select Galaxy S4s for company-issue. Having had Apple devices themselves, the managers didn't want to inflict them on our staff. Price was not a factor, our IT shop is well funded.