"pay for the web"? Resistance for a better tomorrow!
Okay, let's address the argument that we need advertisements to "pay for the web". I'll grant that folks need to make some cash somehow.
However, we do not have to accept the existing methods they use to collect the cash. If the current ad-supported regime fails, GOOD! We need something better, and I refuse to support intrusive business models out of some weird sense of obligation. Let the ad-trackers fail and a better way will emerge.
Businesses choose a business model and expect everyone's help making it work, no matter how stupid or invasive. Consider telephone marketers, who wailed and whined when we all signed onto "do not call" lists. Are we obligated to answer SPAM calls to support telemarketers?
Hey admen! Your business model clearly sucks, if you can't make a buck without knowing everything about me. I will not support it. Find another one that better serves me, not you.