Anytime you have to sell to the general public in a showroom, the design goes crazy. Everything is about curb appeal, so glitzy but useless keyboards rule and shiny screens are a must. I'm surprised they haven't started adding fins already.
Thank Heaven for smartphones and pads. They are soaking up the pleb demand for cool ways to swap inanities and selfies. Eventually the pleb market for laptops will collapse and (hopefully) some manufacturers will start producing laptops that are useful for something other than checking your reflection.