This article completely misses the point: Google's reps were phoning what they believed to be Kenyan businesses (though they'd actually been fed Mocality's number) and were claiming to have a business partnership with Mocality in order to sell services. Nothing in the blog post objects to Google looking at the data, it's about the fact that Google's reps were lying.

Although wordles look like tag clouds...

They aren't the same thing. As the article says (though incorrectly applied to tag clouds), wordles are based on how many times a word appears in a source document. Tag clouds are based on how many times a particular keyword, or tag, has been associated with a resource as descriptive metadata. It is quite possible for the most popular tag for something to be a word that doesn't appear anywhere in the original resource. For example, if this article were to be bookmarked on delicious, the word "fail" would probably be very prominent in its tag cloud, even though it doesn't appear in the article.

Charities?

"...we have ourselves been in touch with charities working in this area to take further advice" - WTF? How about consulting a lawyer?