BA ... the anacronym for British A*seholes won't be getting me
because it has to be, without a doubt, one of the worst air carriers in the world led by it's equally vain Wee Willy Walsh.
So many carriers are superior to BA. I flew EVA from Toronto to Ho Chi Minh City and the flight attendants addressed people by their name, after asking how they would like to be addressed - Sir/Madame, Mr Phillips or James. Wasn't some trick, either. On departing the aircraft most of the Biz and First Class were not only addressed in the right language but by their name. (I confused them by speaking Mandarin!)
No pads or tablets, just excellent training that matched the care they lavished upon customers.
Cathay, VietNam, Thai and Singapore airlines know how to treat you well and there is no need for yet another intrusion in to a persons privacy. AirAsia/AirAsiaX do a great job in the low cost carrier group.
But BA ... it's for the dogs. Database, indeed.